TruFlavour by Monin includes 15 unsweetened, clean label flavors—with on-trend profiles like Hibiscus, Pickle, and Mushroom—crafted for beverage and culinary use.
Clearwater, Fl. (April 28, 2026) — As operators and consumers alike seek bold flavor without added sugar, alcohol, or labor‑intensive prep, Monin today launches TruFlavour by Monin: a range of unsweetened flavors in a premium, ready‑to‑use format designed for both beverage and culinary creativity. Created for bartenders, baristas, and chefs, TruFlavour by Monin empowers foodservice professionals to streamline execution while offering guests naturally delicious flavor—without additional sugar, sweeteners, prep, or ingredient waste.
With 15 offerings spanning fruit, herb, floral, spicy, and savory profiles, TruFlavour reflects Monin’s continued commitment to innovation, supporting both operator efficiency and consumer demand for cleaner labels. Its shelf‑stable format also gives operators greater control over inventory while reducing reliance on perishable ingredients. Together, the range sets a new benchmark for unsweetened flavor, combining clean ingredients, vibrant natural color, consistent results and versatility across beverage and culinary use.
“TruFlavour by Monin represents the next step in menu innovation for today’s operators,” said Brian Loukmas, VP of Innovation at Monin. “In creating this range, we saw an opportunity to provide operators with a premium solution to elevate their offerings with simple execution, consistency, and minimal prep. Monin has long been a staple ingredient in bars and coffeeshops, and now, TruFlavour offers that same consistency and ease of use in the kitchen with five new, culinary-specific flavors. For both the front of house and back of house, TruFlavour gives operators a shelf-stable, always-in-season format that simplifies serving high-quality, on-trend creations, from mocktails and low-sugar cocktails to elevated sauces and dressings.”
As the functional beverage revolution continues and interest in low- and no-alcohol options accelerates, operators are seeking refreshments that deliver health benefits, indulgence, and customization without relying on added sugars. TruFlavour empowers beverage and culinary creators to easily add a layer of flavor to low-sugar mocktails, iced teas, lemonades, flavored waters, lattes, and more—bringing complex, elevated taste to every creation—without increasing sugar content or sweetness levels.
“As consumer demand for sugar-free flavors continues to grow, TruFlavour stands out by delivering pure, authentic taste with absolutely no added sugars or artificial sweeteners,” said Bill Lombardo, CEO of Monin. “This bold new range empowers bartenders, baristas, and chefs alike to craft low-calorie beverages and culinary creations that aren’t overly sweet, while capturing the true essence of ingredients. TruFlavour is made with clean, premium ingredients, offering unmatched versatility for both kitchen and bar.”
Beyond flavor and functionality, visual appeal continues to play an important role in consumer preference, as guests gravitate towards naturally colorful menu items featuring locally sourced ingredients. This shift aligns with consumer demand for cleaner labels. To meet this moment, the TruFlavour range delivers vibrant natural colors that pops on menus and social media feeds.
Made without any artificial ingredients, TruFlavour range includes flavors made to mix effortlessly in teas, sodas, mocktails and more that are delicious in hot, cold or sparkling applications. There are also culinary-specific flavors ideal for dips, dressings, sauces, and marinades, eliminating chopping, peeling or sourcing out-of-season ingredients.
- Best for beverages: Blueberry, Coconut, Cucumber, Hibiscus, Mango, Mint, Passion Fruit, Peach, Strawberry, Watermelon
- Best for Culinary: Basil, Mushroom, Oak Barrel
- Works in both beverage and culinary applications: Jalapeno, Pickle
Notably, TruFlavour Mushroom shines in hot culinary applications such as soups, while on‑trend options like TruFlavour Hibiscus and Blueberry bring vibrant color and complexity to mocktails and non-alcoholic beverages. TruFlavour Pickle and TruFlavour Jalapeño offer a versatile, unsweetened solution for both beverage and culinary use.
Each flavor in the TruFlavour range comes in a one-liter bottle and makes more than 100 beverage servings or 30 culinary servings. For beverages, ¼ oz. (one pump) per each 12-16 oz. drink is recommended, while two tbsp. (four pumps) per one cup of a base ingredient is suggested as a starting point for culinary use.
As menus continue to shift toward lower sugar, greater transparency, and ingredient versatility across beverage and food, TruFlavour offers a future‑ready solution grounded in Monin’s legacy of craftsmanship and innovation.
For more information about TruFlavour by Monin, visit truflavourbymonin.com
ABOUT MONIN GOURMET FLAVORINGS:
Founded in 1912 in Bourges, France, and family-owned and operated for three generations, Monin is the premier provider of flavoring products for creating specialty beverages and elevated culinary solutions. With manufacturing facilities on three continents and product availability in more than 150 countries, Monin is recognized as the leading global flavor solution provider. For more information, visit monin.com.