Clearwater, Fl. (December 11, 2024) — As consumers’ taste for energy matures, Monin makes a grand entrance in the energy space with its brand-new product line, Monin Brilliance Energy™. Offering a radiant way to recharge, Monin Brilliance features nine different flavors — including three sugar-free options — that provide 80 mg of natural caffeine in two half-ounce pumps.
Created with operators in mind, each bottle of Brilliance offers natural energy, color and flavor in one product, saving time when it comes to creation while still producing electric, curated beverages that consumers seek. With this line reserved for on-premise use, operators will now be equipped to quickly and effortlessly transform water or club soda into vividly hued iced energy beverages that boast natural fruit flavors.
Demand for healthier, lower-sugar caffeine alternatives has fueled the rise of energy drinks, with sales of such beverages growing 73% across the last five years. Coffeehouses and restaurants are catering to this shift, with industry leaders like Starbucks, Dunkin’ Donuts, Dutch Bros. and more introducing their own energy beverage lines. Now, Monin launches the first energy product of its kind with Brilliance, offering clean, caffeinated beverages bursting with flavor and color. Brilliance delivers a solution for busy operators, with each varietal in this range coming in a 64-oz bottle and each product delivering 64 servings.
The nine Brilliance products include:
Yumberry Red: The exotic yumberry fruit offers a juicy berry taste with notes of pomegranate and strawberry.
Starfruit Yellow: Tart and bright Starfruit Yellow introduces the brand’s first starfruit flavor in a bright natural color that is unique in the energy concentrate category.
Powerfruit Purple: Increasingly popular superfruit açaí joins the Brilliance line as the key flavor in this product.
Berry Blue: Offered in a natural and sugar-free version, Berry Blue blends the intriguing honeyberry with raspberry in a deliciously bright blue energy drink option.
Dragon Fruit Pink: Following the Barbie movement and the impact of social media, Gen Z is driving pop culture, and therefore, the resurgence of pink food, beverages, items and experiences. Dragon Fruit Pink offers operators a way to craft a dazzling pink beverage in a natural or sugar-free version.
Glacier Clear: Thanks to its clear appearance, operators can make any flavor or color energy drink by mixing Glacier Clear with any other Monin syrup. This product comes in natural and sugar-free options.
“Brilliance presents operators with a unique and delicious product range, bottling energy, color and flavor in just one product to craft a sparkling energy drink in seconds,” says Stasha Johnston, Senior Vice President of Marketing at Monin Americas. “Not only does each flavor feature the clean caffeine that consumers seek, but the range also offers sugar-free options, vibrant natural color, real fruit flavors and the opportunity for operators across all categories to experiment with versatile applications. Our team is thrilled to offer operators simple, quick and consistent preparation with this product line that will set their offerings apart from competitors.”
In their recently released 2025 Flavor Trends, Monin shares in the “Wild and Wired” trend that wild and bold alternatives to traditional coffee are redefining the coffeehouse experience. Monin tells us that younger generations are leading the movement towards more functional beverages like matcha and mushroom coffee, as well as iced energy refreshers. In addition, Datassential shares that 54% of consumers say they’re interested in ordering energy offerings on premise. Designed with all this in mind, operators can now use Brilliance to create electric iced energy drinks featuring Coffeeberry® Energy, green coffee extract, L-theanine, vitamin B12 and guarana. Customized flavor combinations featuring vibrant colors and flavors will appeal to the adventurous Gen Z or Millennial consumer and can be easily achieved by mixing just one product – Brilliance – with sparkling water.
With pretty pops of pink, deep bold red, electric blue, royal purple and bright yellow, Brilliance appeals to the consumer’s eye as much as it does their taste for energy. This range also falls under another one of Monin’s new trends for 2025, “The ‘Reel’ World.” With this line currently reserved for operators only, bartenders and baristas should use Brilliance to craft eye-catching, Insta-worthy beverages that will capture the interest of users on social media. Also offering operators the ability to custom tailor energy beverages, Glacier Clear allows for maximum customization to create unique flavors and colors.
While the Brilliance line offers sugar-free options, the product can also be used to create craveable, little luxuries that consumers can treat themselves to. Monin’s “Treat Yourself” trend explains how today’s consumer savors life’s finer moments with indulgent treats that don’t break the bank but are still a step above an everyday latte. With consumers’ energy preferences evolving, beverages made with Brilliance will satisfy the demand for delicious and unique afternoon pick me ups.
In addition to Brilliance and the 2025 Flavor Trends, Monin has launched multiple functional products over the last year, including a Sugar Free Lavender, Hydration Boost and Matcha Green Tea Concentrate. Monin’s portfolio of flavors includes Natural Zero Flavorings, Gourmet Sauces, Fruit Purées, Sugar Free Syrups, Beverage Boosts, HomeCrafted Cocktail Mixers and more. Following the launch of Brilliance, the brand looks forward to releasing its new Flavor of the Year for 2025 in the coming weeks.
ABOUT MONIN GOURMET FLAVORINGS:
Founded in 1912 in Bourges, France, and family-owned and operated for three generations, Monin is the premier provider of flavoring products for creating specialty beverages and elevated culinary solutions. With manufacturing facilities on three continents and product availability in more than 150 countries, Monin is recognized as the leading global flavor solution provider. For more information, visit monin.us.
