Clearwater, Fl. (December 4, 2024) — Today, for the 10th consecutive year, Monin Americas announces its Flavor Trend predictions for the year ahead. Innovation at Monin is fueled by a continuous commitment to exploring new flavors, and as the brand celebrates 10 years of flavor predictions, its innovators reflect on the robust process that leads to and informs their trend decisions. This year, Monin examines how social media trends, energy alternatives, local seasonal ingredients and authentic comforting dishes will influence menus and help create memorable experiences.
See Monin’s 2025 Flavor Trends below:
The ‘Reel’ World: In a "phone eats first" world, visual appeal matters as much as taste to today’s consumers. With social media driving the latest viral flavor trends, algorithms have more power than ever to shape consumer choices, and therefore, menu offerings. Expect to see operators offer their own twist on popular trends to entice patrons to try a flavor experience they can't find at home.
Wild & Wired: Bold alternatives to traditional coffee offering energy or functional benefits, such as matcha, mushroom coffee, protein coffee and energy refreshers, are redefining the coffeehouse experience. Younger generations are leading the charge in this, with their interests lying in iced energy refreshers, vibrant colors and flavors that create exciting and refreshing experiences.
From Seed to Sip: As consumers increasingly value locally sourced and sustainable options, they look to learn more about the journey that ingredients make from garden to glass. Emphasizing seasonality and traceability not only celebrates local and sustainable sourcing, but also creates a deeper connection with customers. Operators can experiment by pairing fresh herbs, florals and exotic citrus with popular fruits like peach, coconut and blueberry to create unique seasonal coffees, cocktails, iced teas, refreshers and desserts.
The Hidden Gem: Consumers are continuing to seek restaurants that offer authentic, quality experiences. Menu items that feature regional specialties, signature classics, or modern twists on beloved comfort foods can evoke nostalgia to create moments of connection and emotional resonance that keep customers returning.
Treat Yourself: Nothing compares to an afternoon sweet treat! Today's consumer wants to savor life’s finer moments with little luxuries that feel tailored and unique. For patrons who need a pick-me-up, special shareable treats and rich, yet accessible flavors will satisfy the growing demand for indulgence.
For a decade, Monin’s team of internal and consumer insights experts have worked together to accurately identify and track emerging trends that influence flavor preferences, including predicting the continued craving for nostalgia and “swicy” trend in 2023 with “Spice Heist” and anticipating the increased use of Asian and Central American flavors and growing incorporation of functional ingredients in 2024.
Monin identifies its annual Flavor Trends with the support of proprietary and secondary research analyses. Using an “eye-to-the-street” approach, Monin’s cross-functional team garners insights from several empirical sources, including global market excursions and the exchange of trend information with Monin beverage and culinary developers across the globe.
Following the launch of the 10th annual Flavor Trends, Monin looks forward to releasing its highly anticipated Flavor of the Year for 2025 later this month. For more information on this year’s Flavor Trends, visit moninflavortrends.com.
ABOUT MONIN GOURMET FLAVORINGS:
Founded in 1912 in Bourges, France, and family-owned and operated for three generations, Monin is the premier provider of flavoring products for creating specialty beverages and elevated culinary solutions. With manufacturing facilities on three continents and product availability in more than 150 countries, Monin is recognized as the leading global flavor solution provider. For more information, visit monin.us.
